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Online Marketing

Marketing Process

Keyword Research

Address people's problems!

  • Write for people, not search engines
  • People search for solutions by typing in problems. Ensure people can find these "problems" in your website
  • Identifying and selecting keywords
  • Yahoo, Microsoft & Google Webmaster Tools

Search Engine Optimization

On-Site

  • Search engine friendly navigation
  • Content rewriting
  • Avoiding duplicate content
  • robots.txt

Off-Site

Driving Traffic

Free Traffic

  • Article/content marketing
  • Blog commenting
  • Forum posting
  • Video marketing

Paid Traffic

  • Paid links
  • Buy targeted traffic

Search Engine Marketing

Keyword Research

Keywords are what people type into search engines to find your products or services. Determining which keyword phrases are most suited to your business is called keyword research. For a...

Visitor Analytics

The Web has become central to every aspect of our existence. Every time someone browses the web, they leave behind them a trail of information. The science and art of capturing this...

Continuous Content

The number of quality incoming links to your website is a metric used by search engines to rank your website. But, search engines are less likely to rank your site highly unless fresh,...


Affiliate Marketing

Amazon Associates

Amazon.com offers one of the world's largest and most successful affiliate networks. By placing links to products on Amazon on relevant pages, website owners can earn an affiliate...

Commission Junction

CommissionJunction.com is one of the most sophisticated affiliate networks on the web. Unlike pay-per-click networks, affiliate networks rarely, pay only upon an actual purchase or action....

Clickbank

Clickbank is an excellent platform for selling digitally delivered products (ebooks, multimedia etc.) over the web. With Clickbank, you can accept credit cards over the Internet with no...


Campaign Management

Pay-per-click Advertising

You have the ability to reach your target market instantly! It takes under 10 minutes to set up an ad campaign in Google Adwords. And immediately after your ad is ready, you can start...

Landing Page Optimization

Pages that are displayed when a potential customer clicks on a search engine result or an advertisement are called Landing Pages. As far as possible, landing pages should display content...

OpenX

OpenX is the world’s leading independent ad server, serving 300 billion ads monthly on more than 150,000 websites across the Internet. It is an open-source advertising server that is...


Social Media

Social Networks

Businesses have started becoming more sophisticated with social media and are starting to leverage more online platforms. Social media has become a very important medium for companies to...

Social Bookmarking

Social bookmarking is a method for users to organize, manage and share their bookmarks with other users. Many social bookmarking services allow users to rate and comment on the bookmarks.


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