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Landing Page Optimization

Pages that are displayed when a potential customer clicks on a search engine result or an advertisement are called Landing Pages. As far as possible, landing pages should display content that is most relevant to the advertisement or link.

Landing Page Optimization aims to determine the keywords and provide page content that makes the page more appealing to the target audience. It is one part of a broader Search Engine Optimization process. The goal is to improve the percentage of visitors to the website that become customers or sales leads/prospects.

A/B Testing Multivariate Testing

 

There are various methods of analysing a webpage. The most common is A/B-split testing used to compare click-throughs or conversions between two versions of the page. Multivariate testing accounts for various combinations of visual elements to decide the most favorable combination of text, graphics and multimedia in order to ensure a defined goal.

At WebrMedia, we can handle all the testing and experimentation involved in Landing Page Optimization.

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