OpenX is the world’s leading independent ad server, serving 300 billion ads monthly on more than 150,000 websites across the Internet. It is an open-source advertising server that is licensed under the GNU General Public License.

It features an integrated banner management interface and tracking system for gathering statistics. The software enables web site owners to rotate banners from in-house advertisement campaigns as well as from third-party sources, such as Google's AdSense.

OpenX Plugins

The best new feature about OpenX 2.8.x is the plugin architecture. Plugins are collections of scripts that can be deployed by OpenX to provide extended functionality. Various customized solutions can be created by leveraging OpenX as a solid platform to develop upon.

If you run a small ad network, you know how important it is to track your visitors. OpenX provides most of the standard functionaity expected in an ad server: click tracking, banner rotation, zone-based ad selection, campaign targeting (zone-based), direct ad selection, ad targeting (by browser, language, domain etc), ad capping and Flash support. It is used on over 5% of the top 10,000 most traffic websites in the world.

At WebrMedia, we help you deploy and customize OpenX to suit your business processes.

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